Adam Caller issues a call-to-action plea to fellow company directors asking them to follow suit and donate to the Save the Children Ukraine Appeal.

OXFORD, UK: Adam Caller, Founder and CEO of Tutors International, today donated £1000 to the Save the Children Ukraine Appeal. Says Caller: “We at Tutors International have been deeply moved by the stories coming out of Ukraine and feel strongly that if every UK company gave something, we could help Ukrainian children in their battle to survive”.

Caller continues: “Those children who have not been forced to flee the country as refugees are living in fear, many forced to shelter in inhospitable conditions such as basements and bomb shelters, often in sub-zero temperatures”.

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Caller goes on to say: “Many people are sympathetic to the Ukrainian plight but there’s no doubt that for many, distance breeds apathy and because it’s not happening to us, in our own backyard, we turn a blind eye to the injustices happening. However, we must bear in mind that this is happening now, in the 21st century, in Europe’s seventh-largest country. The very least that company directors can do to help is to dig deep into their financial coffers and donate generously”.

“Every £100 donated enables the purchase of either ten school-in-a-bag kits, six family hygiene packs or one month’s food supply for two families”, Caller points out. He entreats company directors to join him in his attempt to deliver lifesaving aid to the 3.5 million vulnerable Ukrainian children and their families as soon as possible.